This email is AI-generated and for reference only. Data time window: Dec 2025. Please note that data may be delayed and might not reflect real-time changes. Data is internally calculated and may differ slightly from the actual product page data due to differences in measurement criteria. 📪 Your December Newsletter: Campaigns, Updates & More | TikTok Shop US Data Period: Dec 2025 | Your essential checklist Campaign Holiday Haul [Dec. 2- Dec. 31, can register now] 🎄 Join the 2025 TikTok Shop Holiday Haul Campaign – Boost Your Sales! We're excited to invite you to participate in the 2025 TikTok Shop Holiday Haul Campaign, running from December 2, 2025, to December 31, 2025 (PT). This is your chance to maximize visibility, drive sales, and connect with millions of holiday shoppers! 🎁 What's new? Two Themed Phases: Phase 1 (Dec 2–18): Focus on seasonal savings and "Get it Before Christmas" gifts. Phase 2 (Dec 19–31): Highlight year-end bestsellers and clearance deals. Campaign Endorsement: Products approved for this campaign will have a "Holiday Haul" campaign tag on the product page TikTok-Funded Promotions: Products approved for this campaign may be eligible for TikTok-Funded Promotions. Simplified Registration: One link per product tactic for the entire campaign. 🛍️ Eligible Sellers: Shop performance score (SPS) is >= 3.5 or no score Sellers are required to have free shipping (Shop or products have free shipping with a threshold of $30 or below) 🙋 How to Participate Product Registration Standard Registration: Register Now • Sub Campaign Period: 12/02/2025 00:00:00 - 12/31/2025 23:59:59 PT • Registration Deadline: 12/31/2025 23:59:59 PT Flash Sale: Register Now • Sub Campaign Period: 12/02/2025 00:00:00 - 12/31/2025 23:59:59 PT • Registration Deadline: 12/29/2025 23:59:59 PT Clearance: Register Now • Sub Campaign Period: 12/02/2025 00:00:00 - 12/31/2025 23:59:59 PT • Registration Deadline: 12/29/2025 23:59:59 PT Content Registration Key Livestream: Register Now • Deadline: Review on rolling basis; December 24, 202511:59 PM PT Livestream Championship: Register Now • Deadline: December 31, 2025 11:59 PM PT Short Video Challenge: Register Now • Deadline: December 31, 2025 11:59 PM PT 💡Need more details? Please check below. 🚀 Seller Toolkit Creator Toolkit 🎄2025 Holiday Haul Campaign - Seller One Pager Creator Onepager Campaign Deck 2025 Holiday Haul Campaign Internal Hub Your Growth Missions Complete these missions to boost your shop performance: Use the Collection component or the Promotion Components for Shop Design Upload your first product to earn rewards! List 1 product in Ready Set Sell to earn $10 in Product Coupons! Publish 2 e-commerce videos that last 5+ seconds each Create Flash Deal promotion Start All Growth Missions Features VoC (Voice of Customer) Diagnostics What's new: A new Product VoC diagnosis feature built to convey Negative Feedback Analysis capability integrated directly into the Seller Center -> Analytics -> Product page. Including: New "VoC diagnosis" Column VoC Interpretation Drawer Actionable Links & more Scheduled Shoppable Videos Scheduled Shoppables Videos lets sellers, like you create and prepare videos whenever it's convenient, then choose exactly when they go live, from 30 minutes up to 30 days in advance. Your posts will automatically publish at the scheduled time, helping you plan content ahead, stay consistent, and save time. Plus, you don't need to be online when it goes live. Why use Scheduled Shoppable Videos? 📅 Post on your schedule: Whether it's first thing in the morning or late at night, you choose exactly when your video goes live. ⏳ Batch-create: Record and schedule multiple videos at once to streamline your workflow. 🌍 Stay active: Keep posting shoppable videos even when you're busy, offline, or on vacation. 🔄 Plan ahead: Build video pipelines for events, sales, holidays, and product launches. How to access On the posting page when uploading a shoppable video. Tap More options under your video details. In Advanced settings, select Schedule post. Choose your desired date and time for publishing. Learn more Product Relinking What's new We're expanding the video relinking tool so creators can fix broken product links in more scenarios, not just when a product is out of stock. Creators will now be able to relink videos when the product is: Out of stock Delisted by the seller or TTS Invalid due to collaboration changes Blocked by the seller (blacklisted)This will help creators keep earning from videos that would otherwise stop generating sales. This will help creators keep earning from videos that would otherwise stop generating sales. Learn more Combined Listings: Seller-Created Packages What's new: Combined Listings seamlessly connect related products to give customers a smooth, integrated shopping experience with more choices. With this latest update, sellers can now create their own Combined Listing packages in Seller Center and not rely on AM support to manually create in Pearl. BEFORE Combined Listings Products with different Product IDs are treated as unique products. They aren't easily connected on each other's Product Detail Page and *might* only show up for buyers under the "More from this shop" section towards the bottom of the page. AFTER Combined Listings Even if products have separate Product IDs, you now have the ability to Combine Listings. Now, these separate products are linked together and shown under a new header (such as "More choices") section at the very top of the page for buyers. Try now Learn more FBT Cost Calculator What's new The cost calculator enables sellers to clearly understand and simulate all logistics-related costs, fulfillment, hub, warehousing, and storage, so they can make informed, confident, and efficient business decisions. It simplifies complex pricing, improves transparency, and drives increased adoption and effective use of FBT. Key Benefits Clear Cost Visibility: Breaks down all cost components, fulfillment, hub, warehousing, and storage, so sellers can see exactly how fees interact. Eliminates guesswork and helps both new and existing sellers understand pricing with confidence. Faster, Smarter Decisions: Enables accurate cost estimation for single items and bulk products, compares fulfillment methods, reducing decision-making time and improving operational efficiency. Accessible & Drives FBT Adoption: Available for all sellers, clarifies rate tiers, optimizes margins, and promotes FBT adoption. Policies How to Correct Seller Violations A Correction allows you to fix issues in your listings that violate specific policies before enforcement takes place. This article will help you better understand our policies, minimize potential impact on your operations, and avoid having additional violations recorded. Learn more Fulfillment Policy Updates Overview Fulfillment Policy Updates Overview covers important updates and reminders about fulfillment policies and enforcements. Fulfillment quality enforcements related to Non-Buyer Fault Return & Refund Rate (NBFR) issues The purpose of the Non-Buyer Fault Return and Refund Rate (NBFR) is to provide sellers with insight on how often after-sales issues (returns and refunds) arise due to seller-fault or logistics carrier-fault reasons. Learn more Improved visibility into long-pending orders For US-based sellers, orders will be auto-canceled within 7 business days from when the order was placed if the order is not updated to "Awaiting collection" status. For cross-border sellers, orders will be auto-canceled within 7 business days from when the order was placed if the order is not updated to "In transit" status. For sellers using Seller Shipping or TikTok Shipping, customers will be reminded by email and in-app notification 2 business days before auto-cancellation takes place to keep their orders by selecting the option "I want to wait." This does not apply to fulfilled by TikTok (FBT) orders.Sellers must refund the customer within 5 calendar days after an order is canceled. Sellers will receive a daily reminder to update the status of their pending orders before the auto-cancellation occurs. To learn more, please refer to our Fulfillment Policy. Learn more NEW fulfillment data point: Dwell Rate The percentage of dispatched (non-FBT) orders that are marked as Awaiting Collection and not updated to In Transit with a carrier's acceptance scan for longer than 2 business days. This metric does not directly affect your shop health, but it can negatively impact your overall On-Time Delivery Rate (OTDR). Learn more NEW enforcement actions associated with On-Time Delivery Rate (OTDR) and Seller-Fault Cancellation Rate (SFCR) We may take enforcement actions against a seller's account or their shop for violating our policies or not meeting our performance standards. Learn more Customer Order Replacement Policy Updates 📣 What's Changing The Customer Order Cancellation, Return, and Refund Policy has been updated to reflect new handling for non-returnable items and after-sale disputes. 🍎 Replacement for Eligible Non-Returnable Products Customers may now request a replacement without returning the product when: The item arrives damaged, defective, or not as described The wrong item is sent Examples of eligible non-returnable products include: Food, beverages, dietary supplements, and other ingestibles (human or animal) Live plants, seeds, and fresh flowers Sellers are expected to send replacements for items that meet these criteria. 💬 After-Sale Dispute Handling Previously, sellers were required to ship a replacement when customers filed after-sale disputes. Going forward, if a customer requests a replacement through an after-sale dispute and TikTok Shop supports the claim, we will issue a refund to the customer on the seller's behalf. Sellers will no longer be required to send a replacement. Learn more Updates to the standard fulfillment SLAs for BFCM and Holiday Haul Are there any updates to the standard fulfillment SLAs for 2025 BFCM & Holiday Haul? Yes! To help with handling the surge in order volumes that happen during the holiday season, TikTok Shop is providing some extensions to the standard Service Level Agreements (SLA) for regular orders. Please refer to our Fulfillment Policy to learn more. Don't forget to read our latest Policy Pulse for all the newest policy updates, and check back each month to see a new edition. Education Join Fulfilled by TikTok (FBT) to protect your shop performance score 1. Exempt from all logistics violations ,including : On time delivery rate、Seller fault canceled rate、Late dispatch rate 、Negative review rate 、Dwell rate etc 2. Receive a full fulfillment and logistics shop score 3. Increase product exposure by 30% : display Free 3-day shipping and Free shipping 4. High priority recommendation to influencers 5. All items are eligible for 60 days of free storage.Fulfillment fee includes picking, packing, packaging, and last-mile delivery , discounted for multiple units. learn more New Seller Guide with Actionable Advice Core Goal: Help new TikTok Shop merchants launch, scale, and refine their business through targeted, actionable strategies (centered on traffic capture, creator collaborations, and performance optimization). Key Steps: Identify your current business stage and the type of GMV growth you're best positioned to drive. Leverage tailored actionable steps to amplify your existing strengths (e.g., optimizing listings for shoptab traffic, scaling creator partnerships). Introduction：New Seller Guide Introduction Seller Growth Tactics：Step 3: Scale up your exposure and GMV by content, campaigns and advertising TikTok Shop Official • GTM Team © 2025 TikTok. All rights reserved.

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