You need to #ReadThis π We're excited to share the resources we've been creating to help marketers generate killer dashboards.
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Hi marketers ππ»
We hope your Black Friday campaigns were a hit and that they generated the success they deserve! We're at the finish line of 2024 and we want to send you our biggest wishes for the end of the year AND also for the holiday season ahead of us! ✨π
We know you're super busy, so let's jump right into our December Newsletter π
TL;DR
- Check out our latest blog articles: Learn about best practices for explaining digital ad results, streamlining agency operations, and mastering GA4 metrics and dimensions for beginners. π€
- Our Pinterest Ads integration is well on its way. Feel free to send us your requirements π€
- Discover our friends at DataFeedWatch and learn how product feed optimization could improve your PPC performance. π
Discover best practices for measuring and interpreting digital advertising results for client campaigns. Learn key metrics to focus on, strategies for improvement, and effective methods to report performance to clients.
This guide aims to help marketing agencies prioritize their processes by focusing on four key operational areas: team structure, project management, client communication, and automated reporting. It provides a starting point for improving efficiency and effectiveness across your agency.
Master GA4 with this comprehensive guide for beginners. Understand the key differences between metrics and dimensions, explore common Google Analytics 4 KPIs, and learn to maximize their use for clearer reporting.
Pinterest Ads Integration: Coming Soon! π
We're thrilled to announce that our Pinterest ads integration is just around the corner! Soon, you'll be able to effortlessly report on your Pinterest ads campaigns alongside your other marketing channels, all within DashThis!
While we're fine-tuning our development work, we want to take this newsletter opportunity to invite you to share your thoughts:
What metrics and dimensions are crucial for your Pinterest ads reporting?
Are there any specific features you'd love to see?
Would you like to access the beta version when it's ready?
We're eager to hear from you, so feel free to simply reply to this email with your answers. We'll make sure to follow up as we want to make this integration as valuable as possible for you. π
Discover our friends at DataFeedWatch
This month, we want to highlight the work of our friends at DataFeedWatch. Since we know many of you rely on PPC for your marketing, we think they could be valuable for you as they focus on helping marketers fine-tune their product feeds for improved PPC campaign performance. Based on 64+ case studies with their clients, DataFeedWatch reports that effective feed optimization can lift ROAS by 29% to 97%.
DataFeedWatch's AI features offer:
Optimized, AI-crafted titles and descriptions for improved ad visibility
Automatic data completion to reduce product disapprovals
Smart categorization for maximum product exposure to shopper queries
We hope you find this information helpful! As always, we're excited to share potentially valuable tools with our community. Feel free to explore and see if it's a good fit for your needs.
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