perseusthecat: Between the Charts - Dashthis Newsletter Vol. 22

As the leaves turn and fall settle in (at least in our part of the world), our team feels extra motivated to close out the year on a high note. Something about these cozy vibes fills us with energy for the season ahead. So grab a pumpkin spice latte, and read on to see what we've been up to this past month!👇

TL;DR

- Check out our latest blog articles: learn everything you need to know about analyzing your advertising metrics, create a convincing SEO presentation for your clients, and we provide you with a comprehensive technical SEO checklist for the upcoming year! 🤓

- Our team gives you their best marketing reporting tips and tricks! 🤘

- Reminder: we've got a sweet affiliate program. Learn more about it! ❤️

We asked our DashThis team to share their top marketing reporting tips. Here's what they had to say!

Marie-Claude, in sales, strongly recommends having conversations with your clients based on what is presented in your dashboards. Showing transparency on your results is a great way to showcase how your expertise impacts their business, but it's key to ensuring they understand what's presented and see the value you bring to them! 📣
Pascal, a customer success specialist, told us his best tip is to identify goals before creating your dashboards. This will help you keep them clear and concise and focus on the data that matters. He also mentioned that comment boxes are under-used and are a great way to give more insights into the data. ✔️
Amélie, UX designer, discusses the law of proximity, which describes how the human eye perceives connections between visual elements. She recommends grouping related information in your dashboard (e.g., performance by region, by integration, etc.) to help clients understand the relationships between data. Use white spaces (or headers) to visually separate these groups of data. 📐
Nicholas, product owner, insists on the importance of not just reporting numbers but really understanding what they mean. A 25% increase in website sessions is good, but why did it happen? Did you run a new campaign? Is it a seasonal trend? A competitor's failure? That is usually the key to identifying real results versus outliers. It will help connect previous marketing actions to current business results, allowing better long-term decision-making. 👓
Lastly, head of marketing JP gives an insightful tip on online reporting with Dashthis: use editable number widgets to add your objectives within the dashboards. This will allow you to easily and visually compare your performance with your goals. 🤘

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