AdSense Newsletter - December 2011

To view this email as a web page, go here.

December 2011 Hello, At Google, one of our beliefs is to "focus on the user and all else will follow." Likewise, in order for you to generate traffic and grow your site, it's important to understand your users, their goals, and how they interact with your content. Our last "Tip of the Month" of 2011 focuses on improving user experience. You can also find updates on: Discovering AdSense for Video Improving ad relevance and targeting The top five questions on Ad Traffic Quality Latest enhancements to the new AdSense interface Sincerely, Jamie The Google AdSense team   Tip of the Month Understand your users to improve their experience Users that have a positive experience during their visit are more likely to stay longer on your site, return in the future, or recommend it to others. Your site's content should focus on helping users achieve their goals - while meeting your business goals. Understanding how users interact with your site will help you identify pages that could be improved. Moreover, it will help you find optimal placements for your ad units. Remember, users come to your site to see your content, so ads which are positioned where they enter your site, engage with content, and leave your site are more visible and thus perform better. Google Analytics provides webmasters with many tools for measuring website traffic, and gives you insights into your visitors' flow through a site. It allows you to get information on the engagement of users with your content, or the retention rate. With custom reports you can track and visualise different dimensions and metrics about your audience. Once you know which sections of your site are most popular and which links are most clicked, you can place your ads near those areas. Ads placed near rich content and navigational aids for example usually do well because they naturally get a lot of attention.    Sign in to Google Analytics   Updates The top five questions on Ad Traffic Quality  You asked, and we listened! During the policy team's webinars, we received numerous questions about invalid click activity and what publishers can do to monitor and protect their accounts. We've collaborated with the Ad Traffic Quality team to answer your top five most frequently asked questions in our Inside AdSense blog. We're also happy to announce the launch of the newly revamped Ad Traffic Quality Resource Center, your one-stop shop to learn more about invalid click activity.  Latest enhancements to the new AdSense interface Based on your feedback, we've added features to the new interface, like the ability to view your top channels from the homepage and to edit and save scheduled reports. We've also recently released the event history feature , to help you pinpoint actions you've taken that may have impacted your revenue. This should provide you additional insight into your ad performance. Log in to your account today to try out these new features. Missed last month's newsletter?  Read it now! Did you know? Improving ad relevance and targeting If you've ever experienced ad targeting issues on your site, leading to irrelevant ads or blank space, you might be interested in learning about the five most common reasons: 1. The ad code is not in the same frame as the main content of your website.  2. Your site contains mainly non text-based content. 3. The AdSense crawler has no access to your pages.  4. You are using an individual session ID for each user.  5. The language of your text-based content is not supported by AdSense. Read more about troubleshooting ad relevance and targeting in our help center. AdSense for Video Discovering AdSense for Video Do you have video content on your website and would like to maximize your earning potential with AdSense for Video? AdSense for Video is a customized solution for your Flash video player that uses relevant, non-intrusive ad placements from Google's extensive advertiser network. The benefits of AdSense for Video are: Focus on user experience: Ads are non-intrusive and appear in the bottom portion of the viewing area. Variety of ad formats: Video content will display both InVideo overlay and text overlay ads. Additional earning potential: You can also earn revenue when users embed your videos across the web. If you're interested in participating, learn about the requirements and fill out our interest form. More about AdSense Inside AdSense Blog AdSense Forum AdSense Help Center AdSense on YouTube © 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISUCQ2RS2G_m8OFNFXe_pcFV-iFJ2JxJG1ajJn_oraZYwjWBKzk6KhBVE5FgZaDkegRRizd49dbIhfm0Y1ebLLRGo-AcUA==