You need to #ReadThis 📊 We're excited to share the resources we've been creating to help marketers generate killer dashboards.
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Hi marketers 👋
Can you believe we're already halfway through 2025? Time truly flies when you're deep in campaign optimization and quarterly reporting! As we head into the summer months, we know many of you are fine-tuning your mid-year strategies and preparing for Q3 planning.
This month, we're excited to share some powerful new features that'll make your reporting even more precise and insightful. Plus, we're inviting you to join a fascinating discussion about client reporting challenges that's been buzzing in our community. Let's dive in! 🚀
TL;DR
Check out our latest blog articles: Learn how to leverage ChatGPT for marketing success, master marketing effectiveness measurement, and understand GA4's default channel grouping updates. 📊
Discover enhanced integration capabilities for LinkedIn Ads, TikTok Ads, Meta Ads, and Google Search Console that will level up your reporting game. 🤘
Join the conversation in our Reddit community about keeping clients engaged with clearer, story-driven reports. 💬
New on the app 🤘
We've been busy enhancing our integrations to give you more granular control and deeper insights. Here's what's new:
LinkedIn Ads Enhancement 💼: We've expanded our LinkedIn Ads integration with powerful new dimensions to help you analyze your B2B campaigns more effectively.
New dimensions available:
Campaign Status Group
Campaign Status
Ad Status
Company
County
Country
Job Function
Region
Job Seniority
These additions will help you understand exactly which professional demographics and geographic regions are driving your best results.
TikTok Ads Filtering Power 🎯: Take control of your TikTok Ads reporting with our new status filters.
New filter options & Features:
Campaign Status
Ad Group Status
Ad Status
Compatible with IN operator
Support for multiple values
Easy focus on active campaigns, paused ad groups, or any combination of statuses
Meta Ads Video Metrics 📹: Video content continues to dominate social media, so we've added comprehensive video performance metrics to our Meta Ads integration.
New video metrics:
2-Second Continuous Video Play
Cost per 2-Second Continuous Video Play
Video Plays
Video Plays at 25%
Video Plays at 50%
Video Plays at 75%
Video Plays at 95%
Additional new metrics:
Objective (dimension)
Results
Result Rate
Cost per Result
Google Search Console Advanced Filtering 🔍: We've enhanced our Google Search Console integration with powerful new regex operators.
New filter operators:
Matches REGEX
Does Not Match REGEX
This advanced filtering capability gives you unprecedented control over how you segment and analyze your organic search performance.
These updates are available now in your dashboard - no setup required!
Join the conversation 📣
One of our community members recently sparked an incredibly valuable discussion about client reporting challenges. The post titled "Anyone else losing clients because your reports are too confusing?" highlights a familiar struggle in our industry.
The author shared how they watched a CMO's eyes glaze over during a presentation packed with 47 different KPIs, and introduced their game-changing "4-Story Rule" for client reports:
What's the big picture? (overall performance summary)
What's working? (wins they can celebrate)
Where should we invest more? (opportunities)
What needs fixing? (issues with solutions)
We'd love to hear from more marketers about their own reporting challenges and wins. If you've faced similar struggles with keeping clients engaged during presentations, or if you have your own strategies for simplifying complex data, your voice could help fellow marketers. Jump into the conversation and share your experiences - the community learns best when we support each other!
Artificial intelligence is transforming how marketers work, and ChatGPT is leading the charge. Discover practical ways to integrate AI into your marketing workflow, from content creation and campaign ideation to data analysis and client communication. This comprehensive guide shows you how to leverage AI while maintaining the human touch that makes great marketing truly resonate.
In an era of tightening budgets and increased accountability, proving marketing effectiveness has never been more critical. Learn how to move beyond vanity metrics and focus on measurements that directly tie to business outcomes. This guide provides frameworks for demonstrating ROI and communicating value to stakeholders who care about bottom-line results.
Google Analytics 4 continues to evolve, and understanding its default channel grouping is essential for accurate attribution reporting. This detailed guide breaks down how GA4 categorizes your traffic sources and what it means for your marketing analysis. Plus, learn how to customize groupings to match your specific business needs and reporting requirements
Looking ahead
As we enter the second half of 2025, we're more committed than ever to helping you create reports that not only showcase your marketing success but also drive meaningful business decisions. The features we've added this month are just the beginning - we have exciting developments planned for the rest of the year.
We want your expert advice! We're developing an exciting AI Insights feature that will revolutionize how you analyze and interpret your marketing data. Help us build this feature for you by sharing your insights and feedback during this exclusive Beta period. Your expertise as a marketing professional is invaluable in shaping a tool that truly meets your needs.
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