Tuesday, August 6, 2024

Between the Charts - Dashthis Newsletter Vol. 20

Not rendering correctly? View this email as a webpage.

newsletter_banner_august (1)

Hi marketers 👋🏻

We hope your summer is amazing so far and that your marketing efforts have been getting the results you expect. One thing is for sure: your marketing dashboards are looking good. 😎

Here's everything we've been working on this month!

TL;DR

- Check out our latest blog articles: learn the most important things to add to your client's social media report, how to create a compelling Facebook ads report, and the top SEO OKRs to track. 📊

- We've got new free analytics tools for you to use right now! 🤝

- GA4 announced name changes regarding their conversions and key events. Find out how it can impact your reporting. 🎉

READ OUR BLOG

If your clients aren't up to speed on the latest social media trends, you'll have much to unpack and educate them. Fortunately, a social media report can help you convey the value of your work in this ever-changing landscape.arrow_link

If you randomly adjust your campaigns every two to three days, you must rethink your Google Ads analysis process. This guide shares the top metrics on Google Ads and recommends how often you should track them today.arrow_link

SEO OKRs keep you laser-focused on what matters. Unsure how to set them? This guide recommends the 10 most common SEO OKR examples, sample tasks and metrics to get you started.arrow_link

NEW ON THE APP

Introducing our new free tools for marketers 🎉

A few months ago, we announced that we were launching our free analytics tools for marketers. We wanted to provide marketers with powerful tools to enhance their campaigns, achieve better results, and get the most out of their data. These tools are complementary to Dashthis and are hosted directly on our website. 🎉

Here's what's available right now:

More to come very soon!

GA4 UPDATES

GA4 announced that it is unifying the definition of conversions to create a simpler and more intuitive experience when measuring and reporting conversions across Google Ads and Analytics. 

Here are the three metrics related to key events changed:

  • "Conversions" becomes "Key Events"
  • "Session Conversion Rate" becomes "Session Key Event Rate"
  • "Users Conversion Rate" becomes "User Key Event Rate"
If you're curious about these changes, this article has all the necessary information. Your Dashthis data remains the same, with only the metric names changing to reflect GA4's new terminology.  🙂

Happy reporting 🚀

Logo DashThisLogo YoutubeLogo TwitterLogo LinkedInLogo FacebookLogo Instagram

1255 Boulevard Lebourgneuf #550, Québec, G2K 0M6, Canada

Copyright © 2024 DashThis (Moment Zéro Inc.), All rights reserved.
You are receiving this email because you opted in at our website