Wednesday, November 23, 2011

Fulfillment by Amazon Seller Newsletter

 

FBA Merchant Update
  in this issue...

Product Restrictions

Remember that items that do not comply with FBA product restrictions and safety requirements cannot be shipped to or from Amazon fulfillment centers. Failure to comply with these requirements may result in immediate disposal of your inventory. For full details, review the FBA Product Restrictions and Packaging Requirements.

Packaging & Prep Requirements

Avoid common mistakes when preparing your shipments to Amazon fulfillment centers. Minor errors in ASIN matching and Unit labeling can have an impact on your holiday sales. Learn more in the updated FBA Help section 5.8 Packaging and Prep Requirements.

 

  useful links

From the editor

Greetings from Fulfillment by Amazon,

Holiday sales are picking up fast. Let’s have our best year ever! Please review this month’s newsletter carefully for important dates, benefits, and reminders related to the holiday shopping season. We also want to remind you about FBA fee changes coming in 2012. We look forward to another year of helping you sell more and deliver exceptional service to your customers.

  FBA News

FBA Fee Changes Coming February 1, 2012

Since the launch of Fulfillment by Amazon in 2006, sellers have used it to deliver their products to Amazon's millions of customers with fast, free Super Saver Shipping and Amazon Prime free 2-day shipping. In the five years since we launched, we've made few adjustments to our fulfillment fees, despite rising costs to us and to other fulfillment and transportation providers.

We remain committed to providing low cost fulfillment services. At the same time, we must balance this with our commitment to provide the high level of service and the fast, free shipping our customers expect. For this reason, we are announcing the following changes to the FBA fee structure to better reflect our costs. To give you more time to understand and plan for these fee changes, we will not change them during the 2011 holiday selling season. FBA storage, order handling, optional services, and Multi-Channel Fulfillment fees will not be affected by these changes.

The following fees will be effective as of February 1, 2012:

  • The Pick & Pack per Unit fee will be $1 for all Standard-Size Units ordered on Amazon.com. Standard-Size includes any packaged Unit that is 20 lb or less with its longest side 18 inches or less, its shortest side 8 inches or less, and its median side 14 inches or less. A Unit exceeding any of these dimensions is Oversize.
    • The fee for Media Units under $25.00 will change from $0.60 to $1.00.
    • The fee for Non-Media Units under $25.00 will change from $0.75 to $1.00.
    • The fee for Standard-Size Units of $25.00 or more will remain unchanged.
  • The Pick & Pack per Unit fee for Oversize Units ordered on Amazon.com will be $6.00. For Units that exceed the Standard-Size definition above, the Pick & Pack per Unit fee will change from $3.00 to $6.00.
  • We will use the Outbound Shipping Weight rounded up to the nearest pound to calculate the Weight Handling Fee and decrease the per-pound fee from $0.40 to $0.37.
    • The Weight Handling Fee will be based on Outbound Shipping Weight, which is the combined weight value assigned to the Unit plus the packaging weight (box and packing materials).
    • The packaging weight will be 2 oz for Standard-Size Media, 4 oz for Standard-Size Non-Media, and 1 lb for Oversize products.
    • To reflect the costs of industry practices by carriers, including UPS and FedEx, the Outbound Shipping Weight will be rounded up to the nearest whole pound when calculating the Weight Handling Fee.
    • We will reduce the per-pound Weight Handling Fee for orders placed on Amazon.com from $0.40 to $0.37.
  • We will use either the weight of the Unit or the Dimensional Weight of the Unit to determine the Outbound Shipping Weight.
    • For small Units, we will use the weight of the Unit to determine the Outbound Shipping Weight.
    • Following industry practices, for all Units ordered on Amazon.com with a volume greater than 5,184 cubic inches (based on length x width x height), we will use the Dimensional Weight if the Dimensional Weight is greater than the Unit weight.
    • The Dimensional Weight is the volume of the Unit divided by 166.

For full details, please review the help section Fulfillment by Amazon Pricing Changes.

Time Your Holiday for Success

Timing is critical if you want to grow your sales this holiday season! To make sure your inventory is available for the peak shopping days, ship to Amazon as early as you can.

The last order date for FREE Super Saver Shipping to be delivered by December 24 typically falls around the middle of December. Customers will place many last-minute orders on this date. Inventory must be received in the fulfillment centers by December 10, 2011, to ensure it will be available for FREE Super Saver Shipping delivery by December 24.

It’s also important to stay IN STOCK during this busy holiday season. Keep a look out for replenishment alerts that will notify you of products that are at risk of running out of stock if you don’t replenish them within three weeks.

Holiday Benefits for FBA Sellers and Customers

For FBA sellers and their customers, Amazon offers much to be merry about this holiday season:

  • FREE Super Saver Shipping and Amazon Prime: Eligible FBA-fulfilled products can qualify for FREE Super Saver Shipping and Prime shipping discounts.
  • Amazon Customer Service: Amazon handles customer service for FBA-fulfilled orders on Amazon.com, including processing returns, which simplifies your holiday selling.
  • Amazon's gift-wrap service: FBA-fulfilled orders are eligible for gift-wrap services, adding a special touch to your seasonal business.
  • Amazon's delivery promise for your products: Amazon lets customers know how late they can order your FBA-fulfilled products on Amazon.com in order to receive them in time for December 25. This means more of your products can ship closer to the holiday deadline with Amazon's delivery promise.

If you sell high-value products on Amazon.com, take advantage of Zero Fee Fulfillment to eliminate Order Handling, Pick & Pack, and Weight Handling fees on standard-sized items priced at $300 or more. Selling on Amazon fees, storage fees, and other applicable fees still apply.  Learn more about Zero Fee Fulfillment.

Also remember that the maximum replacement value currently stands at $2,000. This means more peace of mind when sending your high-value items to an Amazon fulfillment center. For specifics about the policy and scenarios in which it does or does not apply, please review the FBA Lost and Damaged Inventory Reimbursement Policy.

  Seller Success

GoVacuum Earns 70% of Revenue from Products Shipped by FBA

GoVacuum.com has come a long way since it was founded in 1976 as Vacuums Unlimited, a small family-run vacuum shop in Arlington, Virginia. GoVacuum launched its first website and online catalog in 1999 with no eCommerce capabilities and spent the next five years building an internet presence. In 2004, the company turned to Amazon. "Once we started selling on Amazon, there was no turning back," says founder and CEO Bill Anand. Taking advantage of multiple Amazon services, GoVacuum has enjoyed significant bottom line growth, while improving customer service and growing their inventory to roughly 4,000 products from every major vacuum manufacturer.

"Amazon allows us to provide a scalable level of exceptional customer service we couldn’t otherwise offer our customers."

—Sachin Anand
Director of Business Development, GoVacuum

Read the GoVacuum Success Story

  Tools & Tips

Tracking Multi-Channel Fulfillment Orders

Enjoy more insight on the status of your Multi-Channel Fulfillment orders in Seller Central. Tracking information from the carrier is now being imported directly to the Manage Your Orders detail page, so you can quickly answer customer questions and provide updates on the shipping status.

If tracking numbers are available, you will see the tracking status imported from the carrier. You can copy the tracking number and go to the carrier’s website to check the shipment status. You can also provide tracking numbers to your customers, so they have the option to track packages on their own.

In addition, if a Multi-Channel Fulfillment order is undeliverable and returned to one of our fulfillment centers, we will list it in the FBA Returns report, as well as the Manage Your Orders detail page.

Learn more about Service for Multi-Channel Fulfillment Orders.

Vacation Settings – Remember FBA Listings Can Remain Active

Are you planning a well-earned break this holiday season? If so, your FBA listings can remain active during this period, and you can continue to sell. When you change your listing status from active to inactive (or "On Vacation"), the listings you fulfill yourself will be removed from Amazon.com. However, your listings fulfilled by Amazon will remain available for sale on Amazon.com and through Multi-Channel Fulfillment. When you’re ready to resume self-fulfilling orders, you simply need to reactivate your listing status.

Furthermore, if you have items in stock in Amazon fulfillment centers that you also sell through other channels, you don’t need to miss out on any business while you’re on vacation. Simply ask a member of your staff to direct these orders during your absence through Multi-Channel Fulfillment. Amazon will take care of the rest. For more on account status, go to Listings Status (Vacation)


Regards,
The Fulfillment by Amazon Team

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(c) 2011 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com and the Amazon.com logo are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue North, Seattle, WA 98109-5210

 

Tuesday, November 8, 2011

AdSense Newsletter - November 2011

To view this email as a web page, go here.

page_title
bubbles
November 2011
Publisher ID ca-pub-7962343142106949

Hi there,

As the holiday season approaches, advertisers are preparing new campaigns and internet traffic is likely to increase. To help you take advantage of this, in this issue, we've put together the top tips for making your site more visible. You'll also find updates on:
  • Improving page load speed in DFP Small Business
  • Using Google+ Pages for brands and businesses
  • Updating link units for an improved performance
  • Staying policy compliant thanks to AdSense webinars

  Tip of the Month
Make your site more visible!

Be relevant 
Do you know how users find your pages? Webmaster Tools provides you with detailed information on the top queries for which your site ranks in Google search results. Use this information to make sure that the content users find most interesting is most prominent.

  Sign in to Webmaster Tools  

Be social
As we mentioned in our last newsletter, by implementing the +1 button on your pages, you can give users an opportunity to share their opinion with you and guide you to what is most interesting for them on your site. Webmaster Tools now also allows you to track the search impact of +1's on your pages.

Be fast
A faster site increases user satisfaction, so speed is an important factor in the Google search ranking. Page Speed Online analyzes the content of a web page and generates suggestions to make that page faster. Let Maile Ohye from the Developers Program Team tell you more about the importance of your site's performance:

Page Speed video
Updates
Google+ Pages for businesses and brands  
Google+ Pages are a way for brands and businesses to have a presence on Google+. Pages bring you closer to your audience, letting you have real conversations with the right people, connecting you face to face with your site's visitors, and letting current fans recommend new ones.

Giving your business a home on Google+ lets you directly interact with your users, while giving them more chances to share your content with their friends. Create a page today and connect with your audience!


How to stay policy compliant 
We often hear from publishers that they'd like to learn more about AdSense program policies and ask questions directly to our policy specialists. In response, we recently held a number of policy webinars for publishers around the world. To learn more about our webinars, hear a recording, or see our answers to your top questions, read our blog post  and opt in to receive news about upcoming publisher events.

Sincerely,

Jamie
The Google AdSense team
DFP Small Business
Improved page load speed in DFP Small Business

As a publisher you know how important page load speed is for your pages. If you're looking for an ad serving solution to streamline AdSense and your other ad networks without slowing down your page, you'll be happy to hear that we've just released the Google Publisher Tag (GPT). 

The GPT is the next generation of ad tags for DoubleClick for Publishers (DFP), which makes ad serving faster. 

Find out more about the benefits of the GPT in the DFP Small Business  Help Center
Did you know?
Link units got a makeover!

Link units are a great way to earn additional revenue from smaller spaces on your site, and we've recently revamped them. 

For improved performance, we've reduced the number of topics in all link units to four for horizontal orientations and three for vertical orientations. Also, link unit landing pages now have a fresh look: color scheme, orientation, fonts, and number of ads have been updated. 

Read more about this update in our blog.










More about AdSense

Inside AdSense Blog

AdSense Forum

AdSense Help Center

AdSense on YouTube


© 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

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